BEWARE! Don't Sell SEO As A Digital Marketing Agency

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One of the biggest mistakes that I have ever made was selling SEO services for low monthly retainers

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Because of this, I ended up getting a bunch of dissatisfied clients who eventually fired me for providing little to no results

This was a case of overpromising and not having the budget available to implement the proper SEO

But in reality, if you are selling to lower ticket clients, you may want to consider selling just a piece of the SEO service or create a product that entails certain pieces of SEO

The term “full-service SEO” generally comes with a higher price tag due to the intensity of developing a proper SEO campaign

What you need to do is productize your offering, add in a few pieces of the SEO and create a package around that

The most successful agencies know the work it takes to implement the right SEO, therefore, they create the small, medium, and large packages for their clients

It is impossible to sell full-service SEO for $1,000, trust me I have tried and have failed miserably.

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21 Comentários

  1. Story of my life. Everything changed when I've decided that minimum monthly budgets are £5K, and for a minimum of 6 months (min £30K budget). This way I don't mind if I have to spend £60 on creating a high quality article, and also paying £200 for placing that on a high traffic, high authority blog, and I don't mind doing this 10 times a month, as there is enough budget.

  2. Dude, I don't usually comment, but let's just say I had to like and comment this video!

  3. Don't sell SEO as a service. Sell seo deliverables as packages.
    SEO spectrum – blogging, tech SEO, Google mybusiness, link building.
    Churn rate – 7months

  4. For those short on time – 1:45 – selling advertising is the alternative he proposes.

  5. Hi great video. Could I offer a more full digiram marketing package and then outsource the SEO side? Thanks in advance!

  6. very true and naked truth but in reality educating business owners is really very tough

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